Austen Smart
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The Collective

Working with me opens up much more

My brother once said to me, "You rally people to make big things happen".


So I thought... how can I do that for brands and people?


This is the just some of the A team I have been fortunate enough to work with over the years – my preferred partners to get the very best job done.

Who's who

Chris Byatte - Tech/Gaming

Richard Cunningham - Finance/Accounting

Richard Cunningham - Finance/Accounting

Chris and I go back to me being a kid. He was always our techy family friend. But Chris went galatic and published the most successful game of all time – Angry Birds. The rest is history. 


Chris is my go to on big energy, big scale, big deals and how to exit.

Richard Cunningham - Finance/Accounting

Richard Cunningham - Finance/Accounting

Richard Cunningham - Finance/Accounting

Whoever heard of a cool, chartered accountant who gets culture but also gets EIS, investor relations and building five year financial models.


I've worked with Rich for over 15 years and love to put him forward for early stage companies that need financial stability and guidance in building the business case behind the vision or product.

Tolu Farinto - Cultural Intelligence

Richard Cunningham - Finance/Accounting

Tolu Farinto - Cultural Intelligence

When it comes to cultural intelligence Tolu is the one of the leading experts in the world - working with brands such as Spotify, Nike & P&G.


If anyone has a problem when it comes to the culture, he goes in fixes it and effects change across the company.


Tolu was one of my true allies when building WHATCLASS, I could always trust him to show me a deeper perspective and improved world/people view.

Luke Gifford - Brand Design

Naveen Gowda - Organic Social

Tolu Farinto - Cultural Intelligence

Luke is my (young) uncle — a true brand master.


Luke was one of the key visionaries behind the London 2012 brand. Arguably one of the most iconic brands ever.


He designed the brands for FutureDJS and WHATCLASS, which later launched Spotify courses. For anything visual, I always work with Luke (and his partner, Charles Taylor). They are world-class visual designers and live and breathe quality.

Naveen Gowda - Organic Social

Naveen Gowda - Organic Social

Naveen Gowda - Organic Social

I first met Naveen through a mutual love of DJ-ing, and we spent hours talking on the phone about content, commerce and music. 


In time I learned he set dozens of global records in visibility, engagement, and marketing categories across all major platforms. 


In basic speak, he engineered  70B views on organic content, working with some of the major brands and influencers of our time.


We just vibed and said lets bring our skills together and help more people grow.

Claire O'Hare

Naveen Gowda - Organic Social

Naveen Gowda - Organic Social

Claire is one of the sharpest thinkers I have met. and I love working with her.


Ex Meta and exited founder of her own brand, Livewell.


She is ruthless at G2M strategy and building direct-to-consumer brands with meaningful revenue.


She will light a fire within you.



Laurence McKenna - Video Production

Laurence McKenna - Video Production

Laurence McKenna - Video Production

When it comes to shooting hero content, with big productions I love to work Laurence. 


His ideas are just awesome and he understands what it means to work with major brands and stars. He is one himself.


If I wanted to launch a podcast I would do it with Laurence.

Radha - Media Buying

Laurence McKenna - Video Production

Laurence McKenna - Video Production

Radha is a performance marketing ninja, and a quiet force.


Regularly winning business from agencies that normally put in six people on client projects. 


You just need one Radha.


Any paid media buying and execution is handled by her.

Tom Panton - Product Marketing

Laurence McKenna - Video Production

Tom Panton - Product Marketing

I love to collaborate with Tom  when it comes to UK, music, hardware, artists and culture.


Experienced in big brand partnerships. Tom was ex Sonos and Ledger.


The man with his ear to the ground.


When he is involved I know it will land with the right people.

Scott Smart - CX, UX, UI

Scott Smart - CX, UX, UI

Tom Panton - Product Marketing

Last, but by certainly no means least.


My brother and long term partner in business. Now building a new exciting startup in the Plant Based space, IRON KALE, I will often bring Scott into things which need a really good product eye on them.


His skills lie in CX, UX and UI. 


As Ajay Arora (SVP Product, Disney Plus) said, "He is Netflix material"

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